The Subaru Love Promise: A Commitment to Community and Excellence

Subaru Love Promise Award: Recognizing Excellence

The Subaru Love Promise Award is a prestigious recognition given to Subaru retailers who exemplify exceptional customer service and community involvement. This award is a testament to Subaru’s commitment to making the world a better place by supporting causes that matter to their customers. Dealers who receive this award are recognized for going above and beyond in their service, reflecting Subaru’s dedication to respect and care for all.

Local Impact

In areas like St Charles, MO, and Chesterfield, MO, Subaru dealerships actively participate in community events and charitable activities, embodying the Love Promise’s spirit. These dealerships are not just places to buy cars but are integral parts of the community, working to improve local conditions and support those in need.

How Dealers Qualify

To qualify for the Love Promise Award, dealers must demonstrate a consistent commitment to customer satisfaction and community service. This includes participating in events like the Subaru Share the Love Event and engaging in local philanthropic efforts. For more information on our dealership’s involvement, visit our New Subaru Inventory and Used Vehicle Inventory.

Why Subaru is Committed to the Love Promise

Subaru’s commitment to the Love Promise stems from a deep-seated belief in making the world a better place. This philosophy is not just a corporate mantra but a guiding principle that influences every aspect of Subaru’s operations.

Community Engagement

Subaru believes in giving back to the communities where their customers and employees live and work. In Maryland Heights, MO, Subaru retailers partner with local organizations to support educational initiatives, environmental conservation, and health-related causes. This commitment ensures that Subaru’s impact extends beyond just selling cars.

Corporate Responsibility

Subaru’s corporate responsibility is reflected in their efforts to reduce environmental impact and promote sustainability. Through initiatives like the Subaru Loves the Earth program, Subaru aims to protect and preserve the environment for future generations. This includes efforts to recycle and reduce waste, as well as promoting the use of Partial Zero Emission Vehicles (PZEVs).

Customer Satisfaction

At the heart of the Love Promise is a commitment to customer satisfaction. Subaru strives to provide an exceptional ownership experience, from the moment a customer walks into a dealership to the day they trade in their vehicle. For those considering a new Subaru, you can Get approved for financing through our Credit Application.

The Five Pillars of Subaru’s Love Promise

The Subaru Love Promise is built on five foundational pillars, each representing a different aspect of Subaru’s commitment to making a positive impact.

1. Subaru Loves to Help

This pillar focuses on supporting local communities through volunteerism and philanthropy. Subaru retailers, like those in Glendale, MO, and Webster Groves, MO, work with local charities to provide assistance to those in need.

2. Subaru Loves the Earth

Subaru is dedicated to environmental stewardship. Through partnerships with organizations like TerraCycle®, Subaru has recycled millions of pieces of hard-to-recycle waste. This initiative is particularly important in areas like Concord, MO, where environmental conservation is a community priority.

3. Subaru Loves to Care

Subaru supports health and wellness initiatives, partnering with organizations like The Leukemia & Lymphoma Society® to provide comfort and hope to patients facing cancer. This pillar is evident in Subaru’s efforts in Twin Oaks, MO, where local dealerships participate in health-related community events.

4. Subaru Loves Learning

Education is a key focus for Subaru, which partners with schools and educational organizations to provide resources and support. In Valley Park, MO, Subaru retailers help fund local educational programs and provide supplies to schools in need.

5. Subaru Loves Pets

Subaru is committed to animal welfare, partnering with local shelters to support pet adoption and care. This pillar is especially relevant in Fenton, MO, where Subaru dealerships host pet adoption events and provide financial support to animal welfare organizations.

Subaru Share the Love Event: Giving Back

The Subaru Share the Love Event is an annual philanthropic initiative that allows Subaru and its retailers to give back to the community. For every new Subaru vehicle purchased or leased during the event, Subaru donates $250 to the customer’s choice of charity.

Impact on National and Local Charities

Since its inception, the Share the Love Event has raised millions of dollars for national charities like the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation. In Lakeshire, MO, and Richmond Heights, MO, local charities also benefit from this event, receiving additional support from Subaru retailers.

How You Can Participate

Customers purchasing or leasing a new Subaru during the event can choose which charity their donation supports. This empowers customers to make a direct impact on causes they care about. To explore our current offerings, visit our Current New Car Specials.

Duration and Impact of the Subaru Love Event

The Subaru Share the Love Event typically runs from late November through early January. During this time, Subaru and its retailers aim to make significant contributions to both national and local charities.

Long-Term Benefits

The impact of the Share the Love Event extends beyond the holiday season, providing ongoing support to charities throughout the year. In Oakland, MO, and St Louis, MO, the funds raised help sustain vital community programs and services.

How Subaru Measures Success

Subaru measures the success of the Share the Love Event not just in dollars raised, but in the positive change it brings to communities. This includes increased funding for local initiatives, improved services for those in need, and greater awareness of important causes.

Understanding the Subaru Logo: The Meaning Behind the Stars

The Subaru logo, featuring six stars, is a symbol of the brand’s heritage and values. The stars represent the five companies that merged to form Fuji Heavy Industries, Subaru’s parent company, with the sixth star representing Fuji Heavy Industries itself.

The Pleiades Star Cluster

The logo’s stars are arranged to resemble the Pleiades star cluster, also known as the “Seven Sisters.” This cluster is significant in Japanese culture, symbolizing unity and teamwork—values that are central to Subaru’s identity.

Cultural Significance

In Japan, the Pleiades is associated with renewal and growth, reflecting Subaru’s commitment to innovation and progress. This symbolism is particularly meaningful in Sappington, MO, where Subaru’s dedication to quality and reliability is highly valued.

Exploring Subaru’s Most Valuable and Unique Models

Subaru has produced some of the most iconic and valuable vehicles in automotive history. From rally legends to luxury SUVs, Subaru models offer a unique blend of performance and exclusivity.

The 1999 Subaru Impreza WRC Car

The 1999 Subaru Impreza WRC Car is one of the most expensive and sought-after Subaru models, valued at approximately $865,000. Its history in the World Rally Championship makes it a prized possession for collectors.

The Subaru WRX STI S209

The Subaru WRX STI S209 is a performance powerhouse, known for its impressive horsepower and limited production run. This model is a favorite among enthusiasts in Crestwood, MO, who appreciate its speed and agility.

The Subaru Ascent Touring

For those seeking luxury and practicality, the Subaru Ascent Touring offers a premium driving experience with advanced features and spacious seating. It’s an ideal choice for families in Sunset Hills, MO, looking for comfort and reliability.

Subaru’s Loyal Customer Base

Subaru’s commitment to quality and customer satisfaction has earned it a loyal following across the United States. The brand is particularly popular in regions with challenging weather conditions, where its symmetrical all-wheel drive system provides superior traction and control.

Regional Popularity

In the Northeastern US, and Rocky Mountain states, Subaru is a top choice for drivers who value safety and performance. Cities like Denver and Salt Lake City boast a high concentration of Subaru owners, reflecting the brand’s strong presence in these areas.

Why Customers Choose Subaru

Subaru’s reputation for reliability and safety is a major draw for customers. The brand’s vehicles are designed to last, with many models still on the road after more than a decade of use. This longevity is a key factor in Subaru’s customer loyalty.

The Special Attributes of Subaru Vehicles

Subaru vehicles are known for their unique features and innovative technology. From the boxer engine to the symmetrical all-wheel drive, Subaru offers a driving experience that is both enjoyable and dependable.

Boxer Engine

The boxer engine is a hallmark of Subaru design, providing a lower center of gravity for improved handling and stability. This engine design also enhances safety by directing the engine under the passenger compartment in the event of a collision.

Symmetrical All-Wheel Drive

Subaru’s symmetrical all-wheel drive system is unparalleled in its ability to distribute power evenly to all four wheels. This results in better traction and control, especially in adverse weather conditions, making Subaru a preferred choice in Crestwood, MO.

Subaru’s Environmental Commitment: PZEV Explained

Subaru is committed to reducing its environmental impact through the use of Partial Zero Emission Vehicles (PZEVs). These vehicles are designed to meet strict emissions standards while maintaining excellent performance.

Features of PZEVs

PZEVs feature advanced technology to reduce emissions, including anti-permeation fuel system liners and carbon canister scrubbers. These innovations help capture harmful gases and prevent evaporative emissions, making PZEVs some of the cleanest gas-powered vehicles available.

Benefits for the Environment

PZEVs offer significant environmental benefits by reducing smog and improving air quality. Subaru’s commitment to producing these vehicles aligns with its broader goal of promoting sustainability and protecting the planet for future generations.

Historical Slogans: A Look Back at Subaru’s Marketing

Subaru’s marketing history is rich with memorable slogans that reflect the brand’s values and evolution. From “Cheap and Ugly Does It” to “Inexpensive and Built to Stay That Way,” Subaru’s slogans have highlighted its commitment to affordability and durability.

Evolution of Marketing Messages

Over the years, Subaru’s marketing has evolved to emphasize its strengths in safety, performance, and reliability. Slogans like “The Economy Car for Today’s Economy” and “World’s First Sports Utility Wagon” have helped position Subaru as a leader in the automotive industry.

Impact on Brand Perception

These slogans have played a crucial role in shaping Subaru’s image and attracting a diverse customer base. By focusing on key attributes like value and innovation, Subaru has established a strong brand identity that resonates with drivers worldwide.