The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Sunset Hills Subaru Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
APA of St. Louis, Mo. | Judy's Forgotten Jewels | Care STL
Ritenour Co-Care Food Pantry | Scouting America | Make-A-Wish Missouri & Kansas | Gateway 180
Woerner Elementary School/St Louis Public Schools
Arbor Day Foundation
Leukemia & Lymphoma Society | Ronald McDonald House Charities | Pedal The Cause
A Car for Christmas - Melissa T.
Dear Past, Current, and Future Customers: I write to share a story about an unexpectedly joyful holiday season experienced by our apartment complex maintenance person J and his family thanks to the compassion, fast action and generosity of Sunset Hills Subaru. J has four children, the youngest just one year old, and the family car, their only car, was stolen and totaled before Thanksgiving. After our residents raised cash for J so that he could provide his family a happy Thanksgiving, I contacted Sunset Hills Subaru to inquire about a car donation program for folks in need. Wow! Was J in luck! In just a few weeks, Sunset Hills Subaru staff identified, repaired, and detailed a beautiful, used Subaru Outback for J. Just days before Christmas, Sunset Hills Subaru staff surprised J with his new vehicle via direct special delivery to our apartment complex. J and his family are so grateful for this very special and much needed gift. Thank you Subaru Sunset Hills for your substantial and impactful efforts in supporting our St. Louis community.
Pet Photos with Santa: A Season of Love, Healing, and Community - Robert S.
At Sunset Hills Subaru, the Subaru Love Promise means stepping up for our community when it needs us most. This commitment was proudly reflected during the holiday season through our Pet Photos with Santa event supporting Carol House Quick Fix Pet Clinic. Just days before the event, Carol House Quick Fix Pet Clinic experienced a devastating accident that resulted in two vehicles being totaled, another vehicle heavily damaged, and significant damage to their building. These losses threatened their ability to continue providing affordable and compassionate veterinary care to pets and families throughout the St. Louis area. Recognizing the urgency of the situation, Sunset Hills Subaru brought the community together for a meaningful holiday event. Families, employees, and guests visited the dealership with their pets to take part in Pet Photos with Santa, all while supporting an organization that plays a vital role in pet health and access to care. Thanks to the generosity of everyone who attended, the event raised $837 dollars to help the clinic begin the recovery process and continue serving pets in need. Every photo taken represented more than a holiday memory. It represented compassion, kindness, and community support. This event was a true reflection of Subaru Loves Pets and the Subaru Love Promise by demonstrating that Subaru is more than a car company. It is a community partner dedicated to making a positive difference. Sunset Hills Subaru is sincerely grateful to everyone who participated, donated, and helped turn holiday joy into meaningful impact for pets and the people who love them.
Answering the Call: Sunset Hills Subaru Supports the Ritenour Co-Care Food Pantry - Robert S.
When our community faces uncertainty, true compassion reveals itself. That’s exactly what happened this November, when the government shutdown and temporary suspension of SNAP benefits sent shockwaves of worry through families across St. Louis. Almost overnight, the Ritenour Co-Care Food Pantry began seeing a dramatic rise in neighbors seeking help—parents unsure how they would feed their children, seniors choosing between groceries and medication, and families who had never needed assistance before suddenly finding themselves at the pantry doors. At Sunset Hills Subaru, we believe that a business doesn’t just "exist" in a community—it serves it. Two of our team members are deeply involved with the pantry as active board members, with one even managing the pantry’s Facebook page to help keep donors and volunteers informed. The pantry isn’t just a community partner to us—it’s part of our family. So when the need escalated, we didn’t hesitate. We answered the call. Sunset Hills Subaru organized volunteers, stepped in to help register new clients, and brought additional hands to support pantry operations during its busiest period in years. Our team worked shoulder-to-shoulder with current volunteers stocking shelves, welcoming families, and providing comfort during what can be an overwhelming moment for someone seeking help. And because we know that emergency support doesn’t stop at labor, Sunset Hills Subaru continues to look for sustainable ways to keep the pantry funded and resourced—like our annual *Sunset Hills Subaru Employee Car Show*. What began as a fun internal event has grown into a meaningful fundraiser that directly benefits the pantry and helps fill its shelves for months to come. None of this would be possible without the support and encouragement of Subaru of America. The Subaru Love Promise isn’t just a slogan. It is a call to action. Through programs like the *Subaru Share the Love® Event, retailers like ours have the opportunity to give back in monumental and lasting ways. Over the years, the Share the Love Event has helped Sunset Hills Subaru donate hundreds of thousands of dollars to the Ritenour Co-Care Food Pantry—ensuring local families have food during their hardest moments. But the real heroes are the Subaru customers who choose us year after year. Your decision to shop with Subaru fuels this impact. Your belief in the Subaru Love Promise makes all of this possible. From our team, from the volunteers, and from the families whose lives are changed: Thank you. Thank you for helping us feed our community. Thank you for supporting compassion in action. Thank you for being the difference. At Sunset Hills Subaru, we don’t just sell cars. We share love. And together, we change lives.
Sunset Hills Subaru’s 2nd Annual Spookabu Trunk or Treat - Robert S.
At Sunset Hills Subaru, community isn’t just something we talk about — it’s something we celebrate. On Saturday October 25th 2025, our dealership transformed into a Halloween wonderland for our 2nd Annual Sunset Hills Spookabu Trunk or Treat, and once again, the St. Louis community showed up and showed out in the most incredible way. Families from all across the area joined us for an afternoon filled with laughter, costumes, candy, and community spirit. From superheroes and princesses to dinosaurs and tiny ghosts, our lot was alive with joy and excitement. The turnout was nothing short of miraculous — a true reflection of what happens when a community comes together to create something special for its families. Our team poured their hearts into every decorated trunk, but it was Mike, Darian, and Nick from our Parts Department who stole the show this year, winning the contest with their Haunted Drag Racing theme — complete with a spooky race trailer and a ghostly race car! Events like Spookabu are what the Subaru Love Promise is all about — creating moments that bring people closer, spark smiles, and remind us that we’re all part of something bigger than ourselves. We’re endlessly grateful to everyone who came out to celebrate with us, to our team who made it happen, and to our community for always showing their love and support. From all of us at Sunset Hills Subaru — thank you for making this Halloween unforgettable
Jayven’s Main Event – A Night of Courage, Community, and Pure Joy - Robert S.
At Sunset Hills Subaru, we believe that love has the power to lift hearts, bring hope, and change lives. On one extraordinary night, that love came alive in the form of cheers, laughter, and pure joy—for one brave little boy named Jayven “Ju Ju” Holmes. Eight-year-old Jayven is a fighter in every sense of the word. Living with sickle cell disease means hospital visits, pain, and days that don’t always feel like those of other kids his age. But on this special evening, the world stopped for Jayven—and the spotlight was his. Unaware of what awaited him, Jayven arrived in a limousine at Sunset Hills Subaru, greeted not by doctors or nurses, but by wrestlers from NWA World League Wrestling, who treated him like one of their own. “Flex for me!” they shouted with smiles as Jayven showed off his best moves. For one night, this courageous young boy wasn’t a patient—he was a superstar. As the music played and the crowd roared “Ju Ju! Ju Ju!” Jayven climbed into the ring. The grin on his face said everything words could not. His parents, Ashley and John, watched with tears in their eyes, knowing how much this moment meant. “He’s not like a regular kid—we have to be careful with him,” his dad shared. “It’s great just to get out and enjoy all this.” The love in that room was undeniable. It radiated from every person there—from the Subaru team who helped bring the wish to life, to the Make-A-Wish Foundation who made Jayven’s dream possible, to the wrestlers who made him feel like the champion he’s always been. “All the hard work, all the effort—it was worth every second just to see him lift that belt up,” said Robert Smith from Sunset Hills Subaru. “That smile… I’ll remember it forever.” And just when Jayven thought the night couldn’t get any better, the biggest surprise of all was revealed: “Ju Ju, you’re going to Disney World!” The room erupted with cheers, and Jayven beamed from ear to ear, shouting that it was “the best fun I ever had.” Moments like this remind us why we do what we do. Through the Subaru Love Promise, we’re proud to stand with partners like Make-A-Wish to bring light and laughter to children facing unimaginable challenges. Because sometimes, love looks like a crowd chanting your name… and a little boy raising his championship belt high, knowing he is truly unstoppable.
Chewbaru Outbark and Beyond: Supporting Pets Through the Love Promise - Robert S.
At Sunset Hills Subaru, we believe every dog deserves love, care, and a forever home. That’s why we were so proud to once again sponsor the 2025 Canine Carnival, a beloved community event hosted by the APA of Missouri. This year’s Carnival brought together thousands of animal lovers and their furry companions for a day filled with joy, wagging tails, and lasting memories. Our Subaru team was on-site to celebrate the bond between pets and people by handing out fun, pet-friendly swag—including the crowd favorite Chewbaru Outbark toys—that kept tails wagging long after the event ended. For us, this sponsorship is more than just showing up—it’s about standing with the APA of Missouri in their mission to protect and care for animals in need. Since beginning our partnership with the APA, Sunset Hills Subaru has proudly helped 1,298 pets find their forever homes—a milestone that fills us with gratitude and purpose. Seeing so many happy families and adopted pets reminds us why Subaru’s Love Promise, especially Subaru Loves Pets, is so close to our hearts. We’re grateful to be part of a community that shares our commitment to making a difference, one paw at a time—and we can’t wait to help even more pets find loving families in the years to come.
Where Love Finds a Home: Subaru Loves Pets at Sunset Hills Subaru - Robert S.
At Sunset Hills Subaru, we believe that love is best shared—and few things show that better than helping a pet find their forever home. This past Saturday, our team proudly hosted a Pet Adoption Event as part of the Subaru Loves Pets initiative. In just two short hours, five of the six pets at our dealership found loving families ready to take them home. But the impact didn’t stop there—thanks to our partnership with the APA of Missouri, an additional thirteen pets were adopted from the shelter that same day. In total, eighteen deserving animals began new lives filled with care and companionship. Adoption fees were waived for the event and at the shelter, ensuring that nothing stood in the way of love. Seeing so many wagging tails, smiling faces, and open hearts reminded us why we do what we do. At Sunset Hills Subaru, we’re more than a car company—we’re a community that believes every pet deserves a home and every home deserves the unconditional love of a pet.
Driving Love Forward: Helping Pets Find Families at the Canine Carnival - Robert S.
At Sunset Hills Subaru, we believe every dog or cat deserves love, care, and a forever home. That’s why we were so proud to once again sponsor the 2025 Canine Carnival, a beloved community event hosted by the APA of Missouri. This year’s Carnival brought together thousands of animal lovers and their furry companions for a day filled with joy, wagging tails, and lasting memories. Our Subaru team was on-site to celebrate the bond between pets and people by handing out fun, pet-friendly swag—including the crowd favorite Chewbaru Outbark toys—that kept tails wagging long after the event ended. For us, this sponsorship is more than just showing up—it’s about standing with the APA of Missouri in their mission to protect and care for animals in need. Since beginning our partnership with the APA, Sunset Hills Subaru has proudly helped 1,298 pets find their forever homes—a milestone that fills us with gratitude and purpose. Seeing so many happy families and adopted pets reminds us why Subaru’s Love Promise, especially Subaru Loves Pets, is so close to our hearts. We’re grateful to be part of a community that shares our commitment to making a difference, one paw at a time—and we can’t wait to help even more pets find loving families in the years to come.
A Sweet Start to Learning at Woerner Elementary - Robert S.
The excitement of a new school year filled the halls of Woerner Elementary on August 15th. Families gathered for open house, teachers prepared their classrooms, and students buzzed with curiosity about what the year ahead would bring. But this year, something extra special was waiting. As part of the Subaru Loves Learning initiative, Sunset Hills Subaru partnered with Adopt A Classroom to surprise the teachers with much-needed school supplies. Arms full of markers, notebooks, crayons, and more—our team couldn’t help but smile as we watched the relief and gratitude on the teachers’ faces. One teacher shared, “These supplies mean so much. It helps us focus more on teaching and less on worrying about what we don’t have.” And for the kids? Well, we knew nothing says “back to school celebration” quite like ice cream! That’s why we brought along the Cool Times Ice Cream truck, which quickly became the highlight of the afternoon. Laughter rang out as children lined up, choosing their favorite flavors and showing off sticky smiles. One little student grinned ear to ear and said, “This is the best open house ever!” It was more than an event—it was a reminder of what happens when community comes together. Teachers felt supported, kids felt celebrated, and families left knowing they’re surrounded by love that goes far beyond the classroom. At Sunset Hills Subaru, we’re proud to be more than a car company. We’re a neighbor, a friend, and a partner in helping our students dream big and shine bright.
100 Innings For a Cure Jeff Burton Memorial Softball Game - Robert S.
At Sunset Hills Subaru, we believe in showing up for our community both on and off the road. This year, our team was honored to sponsor and play in the 100 Innings for a Cure Jeff Burton Memorial Softball Game. Our employees stepped up to the plate—literally—and had an incredible time swinging, cheering, and laughing together, all while supporting a cause that makes a lasting difference. The spirit of teamwork and love for our community shined bright throughout the day. We’re grateful to have been part of such a meaningful event, and we can’t wait to carry this tradition forward next year. Because at Subaru, it’s always about more than cars—it’s about caring for people.
Did Sunset Hills Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
