Oct 20, 2025

Discover the Subaru Share the Love® Event: How Your New Subaru Purchase Makes a Difference in Our Communities

At Sunset Hills Subaru, located at 10100 Watson Rd, Sunset Hills, MO 63127, we believe in more than just providing reliable and family-friendly Subaru vehicles. We’re proud to be part of a brand that gives back through the Subaru Share the Love® Event, a powerful way every new Subaru purchase supports meaningful causes locally and nationwide. If you’re in areas like Oakville, Richmond Heights, or Crestwood, and considering a new Subaru, understanding how this program works will deepen your pride in driving a Subaru. Have questions or ready to take the next step? Call us anytime at (314) 476-9638 to learn more or schedule your visit.

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Understanding Subaru Share the Love®: Giving Back with Every New Vehicle

The Subaru Share the Love® event is a nationwide philanthropic campaign that has been inspiring generosity since its launch. It runs annually from late November through early January, and during this period, every new Subaru vehicle purchased or leased from one of the more than 640 participating Subaru retailers generates a $250 donation. What’s unique about this program is that buyers can choose which charity receives the donation. This includes four major national partners—among them the ASPCA, a cause that resonates deeply with many Subaru owners in Missouri communities like Chesterfield and Maryland Heights.

This program not only supports large-scale nonprofits but also empowers local dealerships to nominate and support hometown charities that are important to their communities. At Sunset Hills Subaru, we actively participate by supporting organizations that serve families and individuals in Sunset Hills, Twin Oaks, and neighboring areas. Over the years, Subaru and its retailers have collectively donated nearly $320 million through Share the Love®, a testament to the brand’s commitment to making a real difference.

A real-world example is the ASPCA’s work with animals displaced by disasters, such as dogs rescued from tornado-affected areas who receive care through support funded by Subaru donations. These stories highlight how your new Subaru purchase directly helps provide second chances and hope, right here in Missouri and beyond.

Key Features of Subaru Share the Love®

– $250 donation per new Subaru vehicle sold or leased during the campaign period
– Options to support four national charities or local hometown causes
– Guaranteed minimum donations to national charities, ensuring meaningful impact
– Over 2,700 local charities supported through dealership participation

This program is an excellent way for Subaru owners and prospective buyers to align their vehicle purchase with their values, especially in family-centered communities such as Valley Park and Fenton, where community engagement is a priority.

Is There a “Share the Love” Holiday? What You Need to Know

While “Share the Love” itself is not a standalone holiday, it is a seasonal event deeply rooted in the spirit of giving that defines the holiday season. The Subaru Share the Love® Event typically kicks off around Thanksgiving and runs through the first week of January, strategically timed to align with a period when charitable giving is top of mind for many families in the St. Louis metro area, including neighborhoods like Creve Coeur and Glenridge.

This timing encourages buyers to participate in a meaningful way during the holidays, creating a ripple effect of generosity. Whether you’re shopping for a new Subaru Outback for winter adventures near Sappington or a Crosstrek for everyday reliability in Webster Groves, your purchase during this period carries an additional gift—a charitable donation that extends far beyond your vehicle.

The event’s design also encourages local community involvement. For instance, dealerships can support specific causes like local shelters or food banks, which benefits families in need during the colder months. This localized giving makes the program resonate personally with Subaru owners in places such as Ladue and Chesterfield, where community ties are strong.

How the Holiday Timing Enhances Impact

– Aligns charitable giving with the season of generosity
– Encourages holiday shopping to support causes beyond consumer needs
– Boosts awareness of local nonprofit organizations through dealer partnerships
– Creates lasting community connections in Missouri’s suburbs and towns

Aligning your new Subaru purchase with this event means you’re contributing to a larger culture of care, a value that Subaru proudly promotes.

How Subaru Stands Out Among Car Companies in Charitable Giving

When evaluating charitable contributions in the automotive industry, Subaru’s commitment is distinctive both in scale and focus. While major manufacturers like General Motors and Ford rank high in political contributions and corporate donations, Subaru stands apart by directly involving customers in the giving process through Share the Love® and its Love Promise initiatives.

Unlike some manufacturers whose contributions can be broad or politically focused, Subaru channels its philanthropic efforts into community engagement, environmental stewardship, and animal welfare. This approach has led Subaru to donate over $70 million to animal welfare organizations alone, making it the largest corporate donor to the ASPCA. This commitment resonates well with families in communities such as Concord and Maplewood, where environmental consciousness and family safety are priorities.

Furthermore, Subaru’s charitable giving is transparent and community-focused, offering buyers a direct say in where their support goes. This contrasts with many automakers where donations are less connected to customer choices or localized impact.

Comparative Insights

– Subaru: Nearly $320 million donated through Share the Love® and ongoing programs
– Largest corporate donor to the ASPCA with over $70 million contributed
– Focus on community, environment, health, education, and pets
– Other auto manufacturers contribute heavily to political causes but less on direct consumer-involved charity

At Sunset Hills Subaru, this commitment means we’re not only offering vehicles but also an opportunity to participate actively in bettering our shared communities in Oakville, Lakeshire, and beyond.

The Heart of Subaru’s Commitment: The Subaru Love Promise

Beyond Share the Love®, Subaru’s philanthropic vision is embodied in the Subaru Love Promise, a brand-wide commitment to positively impact people, pets, and the planet. This Promise is reflected locally through partnerships with nonprofits that provide essentials like warm coats to children, support for cancer patients, and programs to enhance education in underserved schools.

Sunset Hills Subaru embraces this commitment every day, partnering with organizations that support families in Webster Groves, Richmond Heights, and Crestwood. From donating school supplies to local schools to supporting animal rescue groups, the Love Promise is a living mission that extends beyond vehicle sales.

Subaru’s environmental efforts, such as planting over 1.1 million trees through collaborations with the Arbor Day Foundation, further underscore its dedication to sustainability—a value shared by many in environmentally conscious communities like Maryland Heights.

Core Areas of the Subaru Love Promise

– Community support through partnerships with local nonprofits
– Environmental responsibility with large-scale tree planting initiatives
– Health and wellness programs supporting cancer patients nationwide
– Education funding for schools in need across the country
– Animal welfare partnerships, including grants to ASPCA and local shelters

This holistic approach means buying a Subaru from us in Sunset Hills is not just a transaction—it’s a contribution to a better future for Missouri families and the environment.

The Meaning Behind the Subaru Love Badge

The Subaru Love Badge is more than a decorative emblem—it’s a symbol of shared values and belonging within the Subaru family. When you see the badge on a vehicle, it represents the owner’s loyalty to a brand synonymous with safety, reliability, and community.

At Sunset Hills Subaru, many customers from Sappington to Twin Oaks proudly display this badge, signaling their connection to Subaru’s mission and the broader family of owners who prioritize family safety, adventure, and environmental stewardship.

The badge also fosters a sense of community among Subaru owners, often sparking conversations at local events or while exploring Missouri’s scenic outdoors. It encapsulates Subaru’s commitment to providing vehicles equipped with features like EyeSight® driver assist, which enhance safety for your loved ones on every journey.

Why the Subaru Love Badge Matters

– Symbolizes trust and loyalty within the Subaru community
– Represents commitment to safety, durability, and family values
– Connects owners through shared experiences and brand pride
– Encourages participation in community and environmental initiatives

Displaying your badge is a way to celebrate not only your vehicle but also your values as a Subaru owner in the Sunset Hills and St. Louis area.

Explore Our Subaru Inventory and Community Impact Opportunities

Ready to experience the benefits of Subaru ownership and contribute to meaningful causes? At Sunset Hills Subaru, we offer an extensive lineup tailored to fit your family’s lifestyle and community commitment. Explore our current selections:

Remember, every new Subaru vehicle you purchase or lease during the Share the Love® Event helps direct $250 to a charity you care about. If you’re curious about your current vehicle’s trade-in value, use our tool to Get your value trade and plan your upgrade confidently.

For ongoing care, schedule your vehicle maintenance conveniently online at Schedule Service and Diagnostics, and keep your Subaru in top condition with genuine parts available at our Find Subaru Parts center.


Celebrate Your Subaru Ownership by Sharing the Love Locally and Beyond

Choosing a Subaru from Sunset Hills Subaru means more than driving a vehicle designed for safety, durability, and family adventures—it means joining a community that cares deeply about making a difference. Through the Subaru Share the Love® event and the ongoing Subaru Love Promise, your purchase supports causes that protect animals, support education, promote health, and sustain our environment.

Whether you live in Sunset Hills, St Charles, or Glendale, your participation in these programs helps strengthen our local communities while aligning with Subaru’s commitment to responsible, family-focused vehicle ownership. Contact us today at (314) 476-9638 or visit us at 10100 Watson Rd, Sunset Hills, MO 63127 to experience Subaru’s difference firsthand and start sharing the love with your new Subaru vehicle.


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