How the Subaru Share the Love Event Works: A Comprehensive Guide for Sunset Hills Subaru Customers

How the Subaru Share the Love Event Works: A Comprehensive Guide for Sunset Hills Subaru Customers

At Sunset Hills Subaru, we know that our community in Sunset Hills, Chesterfield, and Maryland Heights, MO, values not only quality vehicles but also meaningful ways to give back. The Subaru Share the Love Event perfectly embodies this spirit by combining outstanding new Subaru purchases with an opportunity to support charitable causes. Whether you’re driving through Richmond Heights or heading to St Charles, this annual event connects your Subaru purchase with impactful donations to causes that matter.

If you’re interested in learning how every new Subaru sold during this special event benefits both you and your community, please call us at (314) 476-9638 or visit us at 10100 Watson Rd, Sunset Hills, MO 63127. Meanwhile, this guide will walk you through everything you need to know about the Subaru Share the Love Event, how it functions, and how it complements Subaru’s broader commitment to community upliftment through the Subaru Love Promise.

Table of Contents

• Understanding the Subaru Share the Love Event: Discover the origins, scope, and charitable impact of this annual giving program that connects new Subaru purchases to meaningful donations.
• How Does the Share the Love Event Work? Learn step-by-step how your purchase or lease at Sunset Hills Subaru triggers donations to national and local charities you care about.
• National and Local Charity Partners: Explore the select national charities and community organizations supported by the event, including how you can choose your preferred cause.
• Subaru Love Promise: The Heart Behind the Event Understand Subaru’s ongoing commitment to respect, service, and community support beyond the Share the Love event.
• Getting Involved and Maximizing Your Impact Tips for Sunset Hills area customers on how to participate fully and make the most of this charitable opportunity.
• Helpful Resources at Sunset Hills Subaru Direct links to browse new vehicles, schedule service, and explore trade-in options to support your Subaru ownership experience.

Understanding the Subaru Share the Love Event

Since 2008, the Subaru Share the Love Event has become an annual tradition that showcases Subaru’s dedication to community and social responsibility. This event takes place typically from late November through early January, the holiday season when giving back resonates most deeply with families across Missouri, from Webster Groves to Fenton.

During the event, Subaru pledges to donate a minimum of $300 for every new Subaru vehicle sold or leased nationwide. This amount is split between national partners and local charities chosen by customers and participating Subaru retailers. Over the years, this program has donated nearly $320 million to over 2,700 local charities, making it one of the most impactful corporate giving campaigns in the automotive industry. The 2024 event alone raised a record $31.7 million, with more than $23 million supporting over 830 hometown charities.

This event is especially meaningful for families and active lifestyle enthusiasts in the Sunset Hills community, as it allows them to contribute to causes that improve lives locally while enjoying Subaru’s renowned safety features like EyeSight driver assist and standard all-wheel drive, ideal for Missouri’s diverse weather conditions.

How Does the Share the Love Event Work?

Participating in the Subaru Share the Love Event is a straightforward yet powerful way to contribute to your community when you purchase or lease a new Subaru vehicle from Sunset Hills Subaru. Here’s how it works in detail:

• Step 1: Choose Your Subaru
  Browse our extensive New Subaru Inventory or explore specific models like the Subaru Outback or Forester that fit your family’s needs and lifestyle. Our team is ready to assist you with a no-pressure experience tailored to your research preferences.

  
  

• Step 2: Purchase or Lease During the Event
  When you finalize your purchase or lease between the event dates (usually November 21 through early January), Subaru and Sunset Hills Subaru commit to donating at least $300 on your behalf to charity.

  
  

• Step 3: Select Your Charity
  You can select from four prominent national organizations or opt for a hometown charity supported locally by our dealership. These organizations include the ASPCA®, Make-A-Wish®, Meals on Wheels America®, and the National Park Foundation®. For customers in nearby communities like Chesterfield or Creve Coeur, the local charity option often resonates more deeply, supporting causes close to home.

  
  

• Step 4: Subaru and Dealer Donate
  The donation is split equally between the national charity you choose and a local community organization affiliated with Sunset Hills Subaru. Together, we ensure your purchase has a meaningful impact beyond the road.

  
  

For families in communities like Richmond Heights and Valley Park, this program provides a tangible way to support local initiatives while enjoying the peace of mind that comes with Subaru’s advanced safety and technology features. If you’re considering a used vehicle, explore our Used Vehicle Inventory to find quality pre-owned options.

National and Local Charity Partners Supported by the Event

The Subaru Share the Love Event’s charitable reach is both broad and deeply local. Customers have the option to support well-established national organizations or impactful hometown causes.

National Charity Partners

• ASPCA® (American Society for the Prevention of Cruelty to Animals): Subaru is the largest corporate donor to the ASPCA, supporting animal rescue, adoption, and welfare services nationwide.
• Make-A-Wish®: Helping fulfill the wishes of children facing critical illnesses, Subaru’s contributions fuel hope and joy for families.
• Meals on Wheels America®: Providing nutritious meals and companionship to seniors and homebound individuals, this charity aligns with Subaru’s commitment to community care.
• National Park Foundation: Supporting the preservation and accessibility of America’s national parks, this partner encourages Subaru owners to explore the outdoors responsibly.

Local Hometown Charities

Sunset Hills Subaru is proud to contribute to various community organizations across the St. Louis metro area and surrounding neighborhoods like Maplewood, Ladue, and Glendale. These local charities often address urgent community needs including homelessness, education, animal welfare, and health services.

Customers can ask our team about the specific local charities supported during the Share the Love Event or nominate a cause meaningful to their family. This personalized approach enhances the connection between Subaru owners and their communities.

Subaru Love Promise: More Than Just a Campaign

The Subaru Love Promise is the foundation underlying the Share the Love Event and many other initiatives at Sunset Hills Subaru. It reflects Subaru’s broader mission to be a responsible corporate citizen, showing respect and care for customers, communities, and the environment.

Under this promise, Subaru and its retailers engage in ongoing partnerships and local programs, such as:

• Supporting educational programs through Subaru Loves Learning® with funding for school supplies and resources.
• Collaborating with animal welfare organizations to support pet adoption and care initiatives.
• Partnering with health organizations like Blood Cancer United® to provide comfort and aid to those facing serious illnesses.
• Promoting environmental stewardship by planting over 1.1 million trees nationwide in partnership with the Arbor Day Foundation.

Sunset Hills Subaru’s dedication to the Love Promise is evident in our community involvement across nearby neighborhoods such as Sappington and Twin Oaks. We regularly participate in local events and volunteer efforts that reinforce Subaru’s vision of making a positive impact beyond the sale.

How Customers in Sunset Hills and Surrounding Areas Can Maximize Their Impact

Making the most of the Subaru Share the Love Event involves more than just purchasing a vehicle. Here are practical ways you can amplify your contribution and enjoy ongoing benefits:

• Select a Charity That Resonates Locally: When purchasing your Subaru in areas like Crestwood or Fenton, consider choosing a hometown charity. This ensures your donation supports your neighbors and community projects.
• Share Your Story: Many Subaru customers enjoy sharing how their donation has impacted local charities. Feel free to connect with us to tell your story and inspire others.
• Stay Engaged Through Service and Maintenance: Keep your Subaru in top condition by booking regular service appointments with our expert technicians at Sunset Hills Subaru. Visit Schedule Service and Diagnostics online for convenient booking.
• Explore Trade-In Options: If you’re considering upgrading, find out the value of your current vehicle using our tool at Get your value trade. Trading in your vehicle can be a seamless step toward a new Subaru that supports charitable giving.
• Access Genuine Parts and Accessories: Maintain your vehicle’s durability and performance with authentic components available through our Find Subaru Parts department.

Explore Subaru Models and Specials at Sunset Hills Subaru

Sunset Hills Subaru offers a broad selection of new Subaru models designed to meet the practical needs of families and outdoor enthusiasts in the St. Louis area. Whether you’re drawn to the sporty WRX, the eco-friendly Solterra EV, or the versatile Crosstrek, our inventory supports every lifestyle.

Don’t forget to check out our Current New Car Specials and Current Service and Parts Specials to enhance your experience during your Subaru ownership journey.

If you prefer a pre-owned option, our Used Vehicle Inventory offers thoroughly inspected Subaru vehicles that combine reliability with affordability.

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At Sunset Hills Subaru, we are proud to be your trusted partner not only for Subaru vehicles but also for making a positive difference in our local communities through the Subaru Share the Love Event and the Subaru Love Promise. To experience this unique combination of exceptional vehicles and heartfelt giving, visit us at 10100 Watson Rd, Sunset Hills, MO 63127 or call (314) 476-9638 today.

Your next Subaru isn’t just a vehicle—it’s a way to share love and support the causes that make our community stronger.

© 2025 Sunset Hills Subaru

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