Discovering the Unique Charm of Subaru: Fun Facts, Owner Culture, and What Makes Subaru Stand Out

Discovering the Unique Charm of Subaru: Fun Facts, Owner Culture, and What Makes Subaru Stand Out

If you’re exploring what makes Subaru such a beloved brand in places like Sunset Hills, Ladue, and Webster Groves, you’re in the right spot. From its fascinating origins rooted in celestial symbolism to the passionate community of owners who proudly call their cars “Subies,” Subaru offers more than just vehicles — it delivers a lifestyle. Whether you’re curious about Subaru’s iconic models, longevity, or why its drivers remain fiercely loyal, this comprehensive guide from Sunset Hills Subaru will illuminate all these aspects and more. For personalized assistance or to explore our extensive inventory, call us at (314) 476-9638 or visit us in person at 10100 Watson Rd, Sunset Hills, MO 63127.

Table of Contents

• The Fascinating Origin of Subaru’s Name and Logo
  Understand the cultural and historical significance behind Subaru’s star-studded emblem and its connection to the Pleiades star cluster.

  
  

• What Do Subaru Owners Call Their Cars?
  Explore the affectionate nicknames Subaru enthusiasts use and how these reflect the unique community spirit.

  
  

• Subaru’s Current Vehicle Lineup: What Are Subaru Cars Called?
  Detailed overview of Subaru’s popular models, including SUVs, sedans, and electric vehicles available in the Sunset Hills area.

  
  

• The Most Iconic Subaru Models and Their Legacy
  Dive into the history and features of the Subaru Impreza WRX STI and other legendary models known for performance and rally heritage.

  
  

• Subaru’s Original Name and Evolution
  Learn about Subaru’s beginnings as Fuji Heavy Industries and how the brand transformed into the Subaru Corporation.

  
  

• Are Subarus Known for Longevity?
  Discover the engineering qualities and maintenance habits that contribute to Subaru’s reputation for long-lasting vehicles.

  
  

• Who Owns the Subaru Forester? Average Owner Age and Preferences
  Insight into the typical Subaru Forester owner, highlighting demographic trends in the greater St. Louis region.

  
  

• Why Do Subarus Inspire Such Loyalty?
  Explore the blend of reliability, safety, and community that cultivates deep loyalty among Subaru drivers.

  
  

• What Makes Subaru Engines Stand Out?
  Technical details on the Boxer engine design that enhances Subaru’s driving stability and efficiency.

  
  

• Potential Drawbacks of Subaru Vehicles
  A fair look at some common issues with Subaru models, helping buyers make informed decisions.

  
  

• Does Subaru Stand Behind Its Vehicles?
  Explanation of Subaru’s comprehensive warranty and customer support, providing peace of mind to owners.

  
  

• The Unique Features That Set Subaru Apart
  How Subaru’s engineering, safety, and performance characteristics create a distinct driving experience.

  
  

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The Fascinating Origin of Subaru’s Name and Logo

Subaru’s name and logo are more than just branding — they are steeped in cultural symbolism and corporate history. The term “Subaru” is the Japanese word for the Pleiades star cluster, known in the Taurus constellation. This cluster is visually represented by six stars in the Subaru logo, symbolizing the five companies merged to form Fuji Heavy Industries — Subaru’s original parent company — plus the sixth star representing Subaru itself.

• Symbolism and Cultural Roots: The connection to the Pleiades lends Subaru a unique identity, linking the brand to celestial heritage and the concept of unity.
• Corporate History Illustrated: The six stars in the logo commemorate the merger of five companies, reflecting Subaru’s origins and commitment to collective strength.
• Visual Recognition: This emblem has become globally recognized, symbolizing quality, resilience, and innovation.

Drivers from nearby communities such as Chesterfield and Richmond Heights often feel a personal connection to this story, which reinforces loyalty and pride in their vehicles.

What Do Subaru Owners Call Their Cars?

Subaru owners have cultivated a vibrant culture, affectionately referring to their vehicles by several nicknames that reinforce community bonds:

• “Subies” (pronounced “soo-bee”): The most popular and widely used term among Subaru fans since the late 1990s.
• “Scooby”: A playful nickname inspired by the cartoon character Scooby-Doo, emphasizing the fun and adventurous spirit of Subaru vehicles.
• Model-Specific Nicknames: For instance, the Forester is often called “Fozzy,” while the WRX may be called “Rex.”
• Rare Models: Enthusiasts refer to limited editions or rare models as “Unicorns,” highlighting their desirability.

Subaru owners in communities like Creve Coeur and Twin Oaks often organize meetups where these nicknames serve as terms of endearment and identity, fostering a sense of belonging that transcends mere vehicle ownership.

Subaru’s Current Vehicle Lineup: What Are Subaru Cars Called?

Sunset Hills Subaru proudly offers a broad selection of Subaru’s latest models, each designed to meet diverse driving needs across Missouri and neighboring areas like Fenton and Valley Park. Here’s a detailed look at Subaru’s current lineup:

• Ascent: A spacious three-row SUV ideal for families and outdoor adventurers, balancing capability with comfort.
• BRZ: A sleek two-door sports car delivering sharp handling and spirited performance.
• Crosstrek: A compact SUV available in gasoline, hybrid, and plug-in hybrid variants, perfect for city driving and weekend getaways.
• Forester: A popular compact SUV known for its versatility and ruggedness.
• Impreza: A compact car, offered as a sedan or hatchback, combining efficiency with Subaru’s signature AWD.
• Legacy: A midsize sedan focusing on comfort and technology.
• Outback: A rugged wagon with a Wilderness edition offering enhanced off-road capability.
• Solterra: Subaru’s first all-electric SUV, embracing sustainability without compromising utility.
• WRX: A high-performance sedan with turbocharged power and rally-inspired agility.

Explore our extensive inventories of these models, including the New Subaru Inventory and Used Vehicle Inventory, to find the perfect Subaru for your lifestyle.

The Most Iconic Subaru Models and Their Legacy

Among Subaru’s models, the Impreza WRX STI, especially the limited-edition 22B STI, stands out as a symbol of Subaru’s motorsport heritage and engineering prowess:

• 22B STI: Built to celebrate Subaru’s 40th anniversary and three consecutive World Rally Championship titles, this model featured wider fenders, the distinct Sonic Blue Mica paint, and performance upgrades mirroring Subaru’s rally cars.
• Standard WRX STI: Known for its turbocharged engine and Symmetrical All-Wheel Drive, the WRX STI gained fame through its rally successes in the 1990s and appearances in popular culture, including the Fast and Furious movies.

These vehicles embody Subaru’s commitment to performance and durability, capturing the hearts of enthusiasts from St Charles to Maplewood.

Subaru’s Original Name and Evolution

Before becoming the Subaru Corporation, the company was known as Fuji Heavy Industries (FHI). Established in 1953 from the merger of five Japanese firms, FHI’s automotive division launched the Subaru brand to symbolize unity and innovation.

• Subaru Name Origin: Meaning “to unite” and referencing the Pleiades star cluster, the name was chosen to represent both cultural heritage and corporate integration.
• Transition to Subaru: In 2017, Fuji Heavy Industries officially renamed itself the Subaru Corporation, aligning the corporate identity with its popular automotive brand.
• Manufacturing Roots: The first Subaru vehicle, the Subaru 360, debuted in 1958, marking the beginning of a legacy of compact, reliable, and efficient vehicles.

For those interested in Subaru’s rich history, visiting our dealership at 10100 Watson Rd, Sunset Hills, MO 63127 offers a chance to explore both history and the latest innovations.

Are Subarus Known for Longevity?

Subaru vehicles are widely recognized for their ability to endure, with many models surpassing 200,000 miles and some reaching beyond 300,000 miles with proper care:

• Engineering Excellence: Subaru’s Boxer engine and Symmetrical All-Wheel Drive system contribute to balanced, stable, and durable vehicles.
• Maintenance Matters: Following Subaru’s recommended service schedules, including timely oil changes and fluid checks, is critical to maximizing vehicle lifespan.
• Environmental Adaptability: Subaru’s robust construction and advanced safety features help vehicles endure diverse weather conditions common in Missouri, such as snowy winters in Richmond Heights or rainy days in Lakeshire.
• Owner Reports: Many Subaru owners from nearby Webster Groves and Glendale proudly report high-mileage achievements reflecting Subaru’s reliability.

For ongoing maintenance, we encourage Subaru owners to Schedule Service and Diagnostics with our certified technicians using genuine parts available through our Find Subaru Parts department.

Who Owns the Subaru Forester? Average Owner Age and Preferences

The Subaru Forester attracts a diverse range of buyers, with the average owner age around 62 years, slightly higher than the overall auto industry average of 60. This reflects Subaru’s appeal to mature buyers in the St. Louis metro area who value versatility, safety, and comfort.

• Buyer Profile: Forester owners appreciate its spacious interior, advanced safety features like EyeSight Driver Assist, and ability to handle Missouri’s varied terrains.
• Family and Outdoor Use: The Forester’s combination of AWD and generous ground clearance makes it popular among residents of suburban areas such as Crestwood and Valley Park for weekend adventures.
• Younger Buyers: Subaru continues efforts to attract younger demographics by updating the Forester with hybrid options and modern technology to appeal to eco-conscious and tech-savvy drivers.

For those interested in the Forester, explore our New Subaru Forester Inventory to find trims that suit your lifestyle.

Why Do Subarus Inspire Such Loyalty?

Subaru drivers are known for their strong brand loyalty, rooted in several key factors:

• Reliability and Safety: Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013, reassuring drivers from Richmond Heights to Maplewood.
• Customer Satisfaction: Consistent high ratings for quality and longevity encourage repeat ownership.
• Community and Lifestyle: Subaru fosters a culture of adventure and environmental responsibility, resonating with drivers who value outdoor activities and community engagement.
• Transparent Buying Experience: At Sunset Hills Subaru, we provide a hassle-free, honest buying process, reinforcing trust and satisfaction among customers.

If you’re ready to join this enthusiastic community, start by browsing our Used Vehicle Inventory or new models and take advantage of our Current New Car Specials.

What Makes Subaru Engines Stand Out?

Subaru’s signature Boxer engine is a horizontally opposed design that delivers unique benefits:

• Low Center of Gravity: The flat engine layout lowers vehicle balance, improving stability and handling in diverse conditions such as the slippery roads around Chesterfield.
• Reduced Vibration: The symmetrical piston movement reduces engine vibration, leading to a smoother ride.
• Safety Enhancement: In the event of a frontal collision, the low engine position helps it slide beneath the cabin, protecting occupants.
• Efficiency and Performance: The Boxer engine’s design supports Subaru’s Symmetrical AWD system, optimizing power delivery and fuel economy.

All Subaru internal combustion models, except the all-electric Solterra, feature this engine as a cornerstone of their engineering excellence.

Potential Drawbacks of Subaru Vehicles

While Subaru vehicles are highly regarded, it’s important to be aware of some common challenges:

• Fuel Pump Failures: Certain models have shown susceptibility to fuel pump issues.
• Oxygen Sensor and Head Gasket Problems: Some older models may experience these maintenance concerns.
• Electrical System Glitches: Including battery drain and infotainment issues like Subaru Starlink connectivity.
• Transmission Wear: Continuously Variable Transmissions (CVTs) in some models may require particular care.
• Windshield Cracks: Due to the glass type used, some owners report more frequent windshield damage.

At Sunset Hills Subaru, our service department is equipped to handle these issues efficiently. Schedule your maintenance today by clicking Schedule Service and Diagnostics.

Does Subaru Stand Behind Its Vehicles?

Subaru backs its vehicles with an industry-leading powertrain warranty that offers:

• Coverage: 5 years or 60,000 miles on critical components such as engine, transmission, and drivetrain.
• Transferability: Warranty coverage transfers to subsequent owners, enhancing resale value.
• Comprehensive Support: Alongside the warranty, Subaru provides 24/7 roadside assistance and access to certified technicians at authorized service centers like Sunset Hills Subaru.

This warranty reflects Subaru’s confidence in its engineering and commitment to customer satisfaction, making it an excellent choice for drivers in Missouri and beyond.

The Unique Features That Set Subaru Apart

Several characteristics combine to make Subaru a truly unique automotive brand:

• Standard Symmetrical All-Wheel Drive: Almost every Subaru model comes with this system, delivering unmatched traction and control on varied terrains and weather conditions.
• Boxer Engine: The low-mounted engine enhances balance and driving dynamics.
• Advanced Safety Systems: Including EyeSight Driver Assist, DriverFocus, and MySubaru Connected Services, Subaru prioritizes occupant safety and driver awareness.
• Longevity and Durability: Subaru vehicles are designed to last, with 96% of models sold in the past decade still on the road today.
• Ground Clearance and Off-Road Capability: Models like the Outback and Forester Wilderness offer up to 9.5 inches of clearance and specialized X-Mode settings for challenging environments.

This combination makes Subaru especially well-suited for Missouri drivers who face variable weather and love outdoor activities.

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Sunset Hills Subaru invites you to experience the unique qualities of Subaru firsthand. Whether you’re interested in a rugged New Subaru Outback for your next adventure or a sporty New Subaru WRX, our team is ready to assist. Don’t forget to check out our Current Service and Parts Specials and schedule your next service appointment to keep your Subaru in peak condition.

Ready to explore? Visit us at 10100 Watson Rd, Sunset Hills, MO 63127 or call us now at (314) 476-9638 . Curious about your current vehicle’s value? Use our easy tool to Get your value trade today.

Drive with confidence, drive a Subaru.

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